Archive for the ‘PADI Retailer and Resort Associations’ Category

September Winner for PADI Member Recognition: Orangeshark Diving Centres

Saturday, October 24th, 2015

Every day – from around the world – divers send PADI a steady stream of correspondence complimenting PADI Dive Centers and Resorts for outstanding customer service.

Each month, the PADI Member Recognition Committee reviews these submissions and selects one PADI Dive Center or Resort Member to be recognized as a global winner, an achievement which also features on the home page of the PADI Pros’ Site.

PADI Europe, Middle East and Africa is proud to announce that Orangeshark Diving Centres (S-22593, Malta) were selected as the Diver Education Center of the Month for September.

Their achievement follows a nomination by customer Andrew Rafferty:

I would like you to record my formal congratulations for the centre manager Steve Watkinson and Instructor Oliver Weissensteiner for the way in which they delivered the Scuba Diver course at the Orangeshark resort at Golden Sands, Malta.

As a headteacher I was impressed with the way in which the team balanced the elements of learning new skills, enjoyment, and ensuring the health and safety of the participants, which in this case meant meeting the expectations of my 16 yearold stepson and me, some 40 years older.

I also appreciated the communication between team members. After each dive and returning to centre it was obvious that the centre manager, Steve, had already been briefed by his instructor and had made decisions about how the next part of the course should run.

Our Instructor, Oliver, I feel, should be commended for his attention to detail and his thoroughness at every point in the course.  He is obviously a skilled diver, but a patient teacher too.  On a related note, the trainee Alex who accompanied us was also very supportive.

Their combined skills made our first diving experience memorable. Indeed we were so impressed with Steve and Oliver that we intend to return to Malta to further our skills and attain Open Water Diver standard.

Congratulations to Orangeshark Diving Centres for this exceptional achievement and for their professionalism and dedication to diver training and customer satisfaction!

Want to nomination someone for a future award? If you have experienced outstanding service, or have received praise from a customer and would like to nominate a PADI Member for the PADI Member Recognition awards, please send your nominations to prra.emea@padi.com.

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Win with PADI: The PADI Value Proposition

Thursday, August 27th, 2015

PADI is committed to the growth and prosperity of the scuba diving industry. Whether it’s through preserving the ocean we explore or creating innovative ways to teach the sport, PADI’s main focus is its members. PADI develops, maintains and supplies our industry with the most advanced dive training materials found worldwide.Specifically, the PADI Retailer and Resort Associations provides PADI Members with techniques and solutions to staying competitive and successful in today’s marketplace.

As a member of the PADI Retailer and Resort Associations you benefit from more than just the prestige of the PADI brand. You also get a comprehensive suite of benefits guaranteed to drive more divers through your doors.

PADI Value PropositionTogether we’re #1 in diving!

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PADI Five Star Membership – Additional Business Benefits

Wednesday, July 8th, 2015

All members of the PADI Retailer and Resort Associations enjoy a wide range of business benefits, however Five Star members, as true PADI specialists and committed supporters of the PADI brand, have a range of additional benefits available as befits their particular status and position as PADI ambassadors.

One such benefit is the premium positioning given to Five Star members within all our promotions, including a number of special promotions which have been created over the last couple of years to take advantage of dedicated, promotion-specific searchable maps. We have also been active in gearing promotions specifically aligned with premium dive shows, boat shows and other similar events; these promotions have been particularly effective, as they add an element of “instant win” and are usually supported by additional collateral, prize draws and other engagement tools, all specifically geared to drive immediate enquiry and participation during the event.

New and existing divers have been attracted to these promotions due to the ease with which they can find participating PADI members and, since most of these promotions are limited to 100% PADI centres to ensure there is no confusion over the centre’s offerings when people respond to PADI’s extensive mailings and other contacts. In these situations, the Five Star membership positioning becomes even more important, as many divers’ preference for a PADI specialist centre will be met by all participating centres, so the Five Star branding elevates a centre’s profile and asks an important question in the browser’s mind; “what makes this centre different?”

PADI publishes statements across a wide range of media which can answer that question, and indeed it is one I have enjoyed answering with greater frequency than almost any other regular enquiry over my 20 years serving PADI members.

Even better, though, is when the prospective customer asks you directly; there’s no better opening for you and your staff to explain what equipment, experiences and educational opportunities you offer, and how you can help the enquirer see for themselves why your business is the best.

If you would like more information on the benefits of PADI Five Star membership, and how you can add PADI Five Star membership to your business credentials, contact your local PADI member support office today!

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