Revamped PADI® App Presents New Diver Acquisition and Retention Opportunities
Completely overhauled app includes enriched tools to engage divers and non-divers in the underwater experience.
PADI, the world’s largest dive training organization, has revamped the PADI App to help attract and retain more divers and connect them with PADI Dive Centers and Resorts. Worldwide, it’s estimated that 86 percent of time spent on mobile devices is spent on mobile apps. That’s why, when people want information about diving, they’ll turn to the app supplying everything they need – the new PADI App. The PADI App includes features to help improve and increase user engagement, drive awareness of diving and create a one-stop mobile experience for everything related to diving.
“As the leading dive training organization, PADI’s goal is to spearhead industry innovations that help people of all ages discover a passion for scuba diving. While the existing PADI App has nearly a half million downloads to date, the PADI organization consulted industry research, conducted targeted focus groups and collected data on actual dive experiences to identify what features divers desired the most in a mobile application. The resulting new mobile experience offers helpful tools, social and news feeds, comprehensive course information and connects divers with PADI Dive Centers and Resorts,” said Kristin Valette, vice president of marketing and communications for PADI Americas.
Key features of the new PADI App include:
- Dive shop and dive site locator: Sourcing information from ScubaEarth®, this tool serves up detailed dive site information along with contact information and quick links for nearby PADI Dive Centers and Resorts. Users can also see current dive site conditions like air and water temperature, surf conditions and more so they can plan dives appropriately.
- Training section with comprehensive course information: Divers can learn about courses and enroll in PADI eLearning® or Touch programs through quick access links to the PADI Library App. Divers enrolling in digital learning programs are required to affiliate with a PADI Dive Center or Resort who in turn receives a revenue share for each new student. To-date, PADI Members have earned more than $20 million dollars through eLearning revenue share. This section also supports equipment sales by providing information about the scuba gear divers will use during training.
- PADI eCard access: Divers can download their PADI eCards to the app. All PADI Divers earning a new certification will receive a free temporary PADI eCard good for 30-days. PADI Members can leverage the temporary eCard as a way to increase sales of permanent eCards. This provides instant verification of training and is in addition to the existing temporary cards divers already receive.
- Travel section with destination overviews: Users dreaming about a dive trip can review a multitude of dive destination overviews and plan their next trip to a PADI Resort.
- Tools: ScubaEarth integration lets divers access a digital logbook where they can save their information as well as access any dives previously logged in ScubaEarth. Divers also have access to dive planning reminders and checklists, underwater hand signal reviews and knot-tying exercises.
- Social and news feeds: With real-time information from PADI social channels (including ScubaEarth, Facebook, Twitter, Instagram and the PADI blog), users can stay connected and engaged with scuba diving.
PADI – Together, We’re #1 in Diving.