Archive for the ‘Tec’ Category

Revamped PADI® App Presents New Diver Acquisition and Retention Opportunities

Friday, October 24th, 2014

Revamped PADI® App Presents New Diver Acquisition and Retention Opportunities

Completely overhauled app includes enriched tools to engage divers and non-divers in the underwater experience.

PADI, the world’s largest dive training organization, has revamped the PADI App to help attract and retain more divers and connect them with PADI Dive Centers and Resorts. Worldwide, it’s estimated that 86 percent of time spent on mobile devices is spent on mobile apps. That’s why, when people want information about diving, they’ll turn to the app supplying everything they need – the new PADI App. The PADI App includes features to help improve and increase user engagement, drive awareness of diving and create a one-stop mobile experience for everything related to diving.

“As the leading dive training organization, PADI’s goal is to spearhead industry innovations that help people of all ages discover a passion for scuba diving. While the existing PADI App has nearly a half million downloads to date, the PADI organization consulted industry research, conducted targeted focus groups and collected data on actual dive experiences to identify what features divers desired the most in a mobile application. The resulting new mobile experience offers helpful tools, social and news feeds, comprehensive course information and connects divers with PADI Dive Centers and Resorts,” said Kristin Valette, vice president of marketing and communications for PADI Americas.

PADIApp_Homepage

Key features of the new PADI App include:

  • Dive shop and dive site locator: Sourcing information from ScubaEarth®, this tool serves up detailed dive site information along with contact information and quick links for nearby PADI Dive Centers and Resorts. Users can also see current dive site conditions like air and water temperature, surf conditions and more so they can plan dives appropriately.
  • Training section with comprehensive course information: Divers can learn about courses and enroll in PADI eLearning® or Touch programs through quick access links to the PADI Library App. Divers enrolling in digital learning programs are required to affiliate with a PADI Dive Center or Resort who in turn receives a revenue share for each new student. To-date, PADI Members have earned more than $20 million dollars through eLearning revenue share. This section also supports equipment sales by providing information about the scuba gear divers will use during training.
  • PADI eCard access: Divers can download their PADI eCards to the app. All PADI Divers earning a new certification will receive a free temporary PADI eCard good for 30-days. PADI Members can leverage the temporary eCard as a way to increase sales of permanent eCards. This provides instant verification of training and is in addition to the existing temporary cards divers already receive.
  • Travel section with destination overviews: Users dreaming about a dive trip can review a multitude of dive destination overviews and plan their next trip to a PADI Resort.
  • Tools: ScubaEarth integration lets divers access a digital logbook where they can save their information as well as access any dives previously logged in ScubaEarth. Divers also have access to dive planning reminders and checklists, underwater hand signal reviews and knot-tying exercises.

Current PADI App users will see the new features on their next update while new users should visit the App Store or Google PlayStore to download the application.

PADI – Together, We’re #1 in Diving.

Join PADI at the Birmingham Dive Show this Weekend!

Friday, October 24th, 2014
PADI Europe, Middle East and Africa (EMEA) is delighted to exhibit at DIVE 2014, taking place at the NEC, Birmingham, UK from 25th – 26th October. Visit the PADI stand for the breaking news from ReActivate to the amazing NEW PADI App and the latest in PADI Touch products.  Come and […]

Six picturesque scuba diving locations

Friday, October 24th, 2014
Every dive site is different and reasons for visiting are too. As divers, we’re lucky enough to have some incredibly picturesque scuba diving locations available that offer beauty both above and below the surface. Here are six locations well worth visiting for the best of both worlds. Philippines When it comes to […]

PADI Store Birthdays in October 2014 for regions 11 and 16

Wednesday, October 22nd, 2014

Congratulations and a massive thank you from Terry Johnson and Matt Clements to the following UK & Ireland PADI Retailer and Resort Association members this month for the following anniversaries:

20 Years

S-7801 – Ocean View

18 Years

S-7953 – Rec N Tec

17 Years

S-3397 – Hydroactive Outdoor Pursuits

S-3404 – A. W. S. Atlantic Watersports

15 Years

S-3639 – Chiltern Divecrew Training 2012

S-3641 – Hampshire Divecrew Training 2012

S-3635 – DV Diving

14 Years

S-3773 - Divers Down

S-3762 - In Deep

S-3778 - City Divers

13 Years

S-32104 - Scuba Shack

S-32106 - Ocean Turtle Diving Limited

S-32085 - Berkshire Divecrew Training 2012

11 Years

S-32388 - Timuna Sea

S-32393 - Mevagh Dive Centre

10 Years

S-35061 - Christal Seas Scuba

9 Years

S-35195 - Harlyn Dive School

5 Years

S-21576 - Durham City Scuba

4 Years

S-22097 - Birstall College of Diving

3 Years

S-22680 - Lets Go Scuba

2 Years

S-23324 - Diveheart UK

1 Year

S-23894 - Essex School of Diving

S-23905 - Purple Turtle Diving

Staff Spotlight: Tony Andrews (Manager, Field Services, PADI EMEA)

Wednesday, October 22nd, 2014

Staff Spotlight: Tony Andrews (Manager, Field Services, PADI EMEA)

Tony Andrews

Contact Details:

Email: tony.andrews@padi.com

Tel: +44 (0)117 300 7358

Quick Bio from Tony:

I believed there was more to life than just a 9-5 job! Leaning to dive was a door way I needed to travel most of the world teaching people to dive.  Now, I’m a PADI Course Director and currently working at PADI EMEA as the Field Service Manager. During my spare time, I love to run and keeping fit – along with spending time with my family.

When did you first learn to dive? My first dive was during a holiday to the Dominican Republic back in 1996

How many dives have you done? My current log book is still showing 7487 and counting.

What is the first bit of dive equipment you bought? It was straight after I completed my PADI Open Water Course – TUSA mask

If you could only pack one bit of dive equipment to take with you on a trip what would it be? Dive Computer

What is your favourite dive site in the UK? Tough Question really, I have had some great dives inland, and around the coastal waters of the UK – Inland would have to be Stoney Cove, Coastal would have to be a dive site I know in Cornwall.

What is your favourite dive site in the world? That’s a tough one! It would have to be either Burma Archipelago, The Lakshadweep islands India or Richelieu Rock Thailand

What song do you currently like to listen to before you go diving? Snow Patrol Chasing Cars

What is your favourite animal underwater? Sharks

What animal would you love to see on your next dive? Tiger Shark

What dive site is at the top of your to wish list? I’d love to dive the Sardine Run

What sort of food do you pack in your lunch box to eat between dives? If available? A Galaxy Chocolate bar.

If you could go diving with someone (dead or alive) who would it be? I have a lot of respect for David Beckham, so it would have to be him

Tony Andrews