Archive for the ‘Tec’ Category

EVE Webinar Series: #3 – Installing the EVE Client Component

Sunday, June 28th, 2015

EVE is PADI’s preferred Customer Relationship Management software package designed to improve the efficiency of running your Dive Centre, increase your sales (courses, retail, servicing, rental and trips) and maximise your profits.

Whether you are an existing EVE user or a PADI Dive Centre owner looking to improve your Customer Relationship Management, our short webinars full of useful information and tips will be of use to help you integrate this tool and bring the power of a virtual employee into your business.

Here’s the third in this webinar series: Installing the EVE Client Component

For more EVE Customer Relationship Management information and tips, contact your PADI Regional Manager for further assistance.

The post EVE Webinar Series: #3 – Installing the EVE Client Component appeared first on PADIProsEurope.

5 Ideas for Social Media Content

Saturday, June 27th, 2015

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Keep your social media posts varied and unique for your customers with these 5 content ideas:

#1 Product Reviews

Post a quick review on your blog for a new product in your shop. This will offer your customers expertise and guidance for their decision and they’ll see you as someone they will trust to make a purchase from.

Post the article on your website or blog in the first instance, and then link back to from each of your social media channels. This will help build engagement and cross-platform traffic!

#2 Pretty Pictures

Sometimes a great diving picture speaks a thousand words to your potential customers! Having diversity on your social media feeds will benefit your level of engagement from fans and inspire them to do more diving or even take a photography course with you.

Don’t just feature local dive sites – inspire divers with other destinations, too. Seeing the sights from around the world will ignite your customer’s interest further and can help to sell trip spaces to far away places.

#3 Course Updates

Remind your instructors to take pictures of their students on land… but beware the dreaded “parking lot picture”. Avoid taking pictures randomly as people get into their dry suit/wetsuit next to their car, as this won’t help to sell diving. Instead, allocate a time where you can take a good group picture, preferably with your logo in the background. Upload this to your social media channels with some fun updates about what’s happened that day (with congratulations for any achievements).

Remember that you can’t tag people from your Business Page – so your students will have to do it themselves. Remind them to tag themselves in the picture and share it with their friends to help get your business name in the social feeds of non-divers.

#4 Conservation Messages

Debris Activist Logo WhiteAs divers, we are ambassadors of the sea. It is our responsibility to help build awareness of the dangers which threaten our oceans, rivers and lakes. Update your customers with the latest Project AWARE campaigns and news such as Dive Against Debris and share tips on how they can help make a difference with the 10 Tips for Divers to Protect the Ocean Planet.

#5 Event News

Remember to spread the word about your events by adding posts on your social media channels about what will be taking place. Publish these at regular intervals leading up to the event to remind customers, especially if your first announcement is published a long time before the event is scheduled to take place.

After the event, make sure you upload plenty of fun pictures and news about what took place. Like course updates, remember to get your attendees to tag themselves in the pictures for maximum engagement!

Need more ideas?

If you’re just starting out in the world of Facebook Business Pages or want to improve on your existing successes, book onto a PADI Business Academy to learn more about harnessing the power of online marketing, or, speak to your PADI Regional Manager.

The post 5 Ideas for Social Media Content appeared first on PADIProsEurope.

Training Insights… PADI Rescue Diver Part 4: Applying Knowledge and Skills

Friday, June 26th, 2015

In the previous two articles within this series, we’ve reviewed both Knowledge Development and Skills Review & Development aspects of the PADI Rescue Diver course.

This article will look at how we can help PADI Rescue Diver students apply the knowledge and skills they’ve already learnt through the creation of a real emergency plan and two rescue scenarios.

#1 – Two rescue scenarios in open water

These are carried out as a team and should be realistic. That means that the situation and the “surprises” they encounter along the way should be things that could actually happen in a real life emergency situation. This helps to test their ability to Stop, Think and then Act whilst solving problems effectively with the resources available. However, don’t forget the scenario must also be appropriate to the level and skills they’ve covered in the course i.e. no overhead environments etc.

This is where your certified assistants and trainees can really help – by playing the parts of divers, victims, snorkelers, on-lookers etc. Prepare the scenario in advance so that everyone knows what they are doing. The more lifelike the set-up, and the more everyone performs their role, the greater the benefit to students.

#2 – Emergency Assistance Plan

It can be helpful to complete this early in the course, based upon the location where the students will do the rescue scenarios. This means that when they conduct the scenarios they will see the benefits of their preparation and will be encouraged to practice this in the future in their own diving, by making similar enquiries (or even a full Emergency Assistance Plan) for other sites before they dive there.

If you haven’t done so already, make sure you download your free marketing toolkit to help promote the PADI Rescue Diver course to potential students. For any enquiries about the toolkit please contact marketing.emea@padi.com

For more information on the training requirements for PADI courses, please contact training.emea@padi.com.

The post Training Insights… PADI Rescue Diver Part 4: Applying Knowledge and Skills appeared first on PADIProsEurope.

Training Insights… PADI Rescue Diver Part 4: Applying Knowledge and Skills

Friday, June 26th, 2015

In the previous two articles within this series, we’ve reviewed both Knowledge Development and Skills Review & Development aspects of the PADI Rescue Diver course.

This article will look at how we can help PADI Rescue Diver students apply the knowledge and skills they’ve already learnt through the creation of a real emergency plan and two rescue scenarios.

#1 – Two rescue scenarios in open water

These are carried out as a team and should be realistic. That means that the situation and the “surprises” they encounter along the way should be things that could actually happen in a real life emergency situation. This helps to test their ability to Stop, Think and then Act whilst solving problems effectively with the resources available. However, don’t forget the scenario must also be appropriate to the level and skills they’ve covered in the course i.e. no overhead environments etc.

This is where your certified assistants and trainees can really help – by playing the parts of divers, victims, snorkelers, on-lookers etc. Prepare the scenario in advance so that everyone knows what they are doing. The more lifelike the set-up, and the more everyone performs their role, the greater the benefit to students.

#2 – Emergency Assistance Plan

It can be helpful to complete this early in the course, based upon the location where the students will do the rescue scenarios. This means that when they conduct the scenarios they will see the benefits of their preparation and will be encouraged to practice this in the future in their own diving, by making similar enquiries (or even a full Emergency Assistance Plan) for other sites before they dive there.

If you haven’t done so already, make sure you download your free marketing toolkit to help promote the PADI Rescue Diver course to potential students. For any enquiries about the toolkit please contact marketing.emea@padi.com

For more information on the training requirements for PADI courses, please contact training.emea@padi.com.

The post Training Insights… PADI Rescue Diver Part 4: Applying Knowledge and Skills appeared first on PADIProsEurope.

Interview with Jayne Jenkins, an Inspirer of Ocean-Lovers

Thursday, June 25th, 2015
Jayne Jenkins is a celebrated underwater photographer and PADI Underwater Photography Instructor. As the resident photographer for the Catlin Seaview Survey as well as Vice President for the Australasian Our World Underwater Scholarship Society, Jane helps to inspire passion for the ocean within the younger generations. Being Vice President and Board of Director member for […]