Author Archive

PADI Pool Party – Bring a friend Combo

Thursday, April 28th, 2016

PPP-logoIn 2015 – PADI launched very successful the PADI Pool Party. That the whole event will become even more successful, you can combine the PADI Pool Party with “the bring a friend” campaign. We call that the PADI Pool Party – Bring a friend Combo

We know various “combos“ from other sports like skiing for example , where the combination of downhill and slalom exists, or in ski acrobatics, where the jump is presented in different combinations.

But what about diving and combinations?

We are all familiar with the existing combinations between the PADI Advanced Open Water Diver Course and the PADI Specialties, or the combination between the PADI Discover Scuba Diving and PADI Scuba Diver / PADI Open Water Diver. But there is now an even better combination – what about a PADI Pool Party – bring a friend combo?

The system is very simple and doesn’t need a lot of preparation.

It is important, that you contact all your customers who did in the past a course with you already and invite there friends for a try dive. This is called “bring a friend”. You can contact your customers through an EPS (Email Processing System) such as Mailchimp fo example.

You invite them to the PADI DSD Pool Party and offer them the Discover Scuba Diving program with a certain discount. Of course, the discount depends on the philosophy of the Dive Centre.

How does the PADI pool Party work?PPP- Facebook Cover

Contact your Regional Manager and agree a date to conduct your event.  Allow enough time to market your Pool Party to attract the greatest number of guests possible.

In preparation for your Party, PADI will send you an electronic Pool Party marketing kit to help you advertise your event.  The kit includes:

  • Email Header and Signature banner
  • Website Banner
  • Facebook Cover graphic
  • Facebook Post/Advert graphic
  • A3 and A2 print ready, customisable posters
  • Electronic and print ready, customisable invitations

You will also receive:

  • Discover Scuba Diving Brochures
  • PADI branded bunting and PADI branded balloons
  • A set of A3 printed posters
  • A supply of printed invitations

Your Pool Party can be as fun, exciting and different as you wish.  You are only limited by your imagination.

That the Event really become a great success – you need to have very motivated Staff Members and marketing strategy in place. The events needs to be advertised on all Social Media platforms, Newsletters and on the Website. You can now advertise your Discover Scuba Diving Event on the PADI.com Website.

 Best Practices

  • Always highlight the free benefits in the Discover Scuba Diving Participant Guide Especially Open Water Diver Online – Section 1
  • Have a special offer for enrolling in a course that day
  • Have a designated staff member at water’s edge that is there to take signups for the course.
  • Create a social setting and offer snacks to get people to spend more time with staff after the experience
  • Follow up with all participants who didn’t enroll in the course within two days and extend the special offer. Remind them of the great time they had with the PADI Pool Party – bring a friend combo.

If you are interested in the PADI Pool Party – bring a friend combo, please contact your PADI Regional Manager or the Head office in Bristol.

 

 

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Museo Atlántico

Wednesday, March 30th, 2016

 

The British artist Jason deCaires Taylor has created a sculpture museum at the bottom of the Atlantic off the coast of Lanzarote, one of Spain’s Canary Islands. Museo Atlántico is in 15 metres depths, so is accessible only to Divers, Freedivers and Snorkelers.

They Sculptures are waiting in the depths of the Atlantic and are going to be a fantastic attraction for Lanzarote and the Canary Islands in General.

The Museo Atlántico is the first underwater museum in Europe and should be at the end the new home for 300 sculptures on 200m². For now 35 sculptures were placed in 15 meters of depths in the ocean in front of Playa Blanca in Lanzarote.

Jason Taylor created around 300 life-sized sculptures, cast from real people and grouped in several installations that draw attention to issues such as climate change, conservation and migration. The largest installation is entitled The Rubicon and it comprises a group of 40 people walking towards a gateway. The figures aren’t paying attention to where they are going − some have their eyes closed, some are taking selfies, others are engrossed in their phones. Taylors work is about climate change and how mankind seems to be heading blindly towards a point of no return.

The complete project should be finished in the beginning of 2017 – but all the Dive Centres in the area are receiving enquiries every day from Divers all over the world who are interested to dive the Museo Atlántico.

The Museum opened its doors to the public on the 25th of February 2016.

 

Click here for PADI Dive Centres in Lanzarote

This new attraction will bring the Canary Islands on top of the European Dive Destinations. Especially because the Canary Islands are an all year around diving destination and a very safe place in our crazy world!  

Minimum certification requirement: OPEN WATER DIVER with experience

Ecological thought

The artificial reefs facilitate the creation of new plants and animal species in the ocean. The Museo Atlántico should therefore not only be a sculpture park, but also serve to protect the sea. The sculptures are likely to lure dive tourists from areas where coral reefs are already highly vulnerable due to water sports activities. The underwater museum can therefore help to consolidate the very sensitive marine ecosystem.

 

Pictures: @ PADI Dive Centre –  Aquatis Diving Center Lanzarote

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Dive Against Debris in Tenerife

Monday, December 14th, 2015

12Dive Dive against Debris 12122015We are very proud to announce that 12Dive, the PADI 5 Star IDC Centre in Tenerife, organized the second Project AWARE Dive against Debris in Tenerife.

After a very successful first Dive against Debris in Tenerife on the 12th of September 2015, the two owners of 12Dive in Tenerife, Mark Vanderhaegen & Alejandro Huitron de Velasco decided to organize, exactly three months later, another successful Beach Clean-up and Project AWARE Dive against Debris.

The event happened on the 12th of December 2015 on the Playa La Caleta in Adeje – Tenerife and was again a very successful happening.

 

Why Beach Clean-up and Dive against Debris?12359847_10153748149759417_5730985214898220300_n

More than six million tons of marine litter is estimated to enter the ocean each year. Once there, our trash accumulates and includes everything from plastic bags, food wrappers and drink bottles to car batteries, fishing nets and industrial waste. Pervasive debris kills wildlife, destroys habitats and threatens our health and economy. Found in even the most remote ocean places, once underwater, debris can remain for generations. Together, we can stop marine debris by taking local action and supporting policy change.
Together we can make a difference – together we can save our oceans, the environment and at the end our beautiful blue planet!

12366441_10153744757904417_5789461854332963392_n12341255_10153744758114417_354107806992276369_n12239895_10153744758284417_2272401415123739116_n

12Dive is a great example how it can be done and how to involve a lot of people in this
movement. Thanks to 12Dive and their commitment to take care of our oceans and of our world – we can make a difference and a better world.

A Plastic Poem from Steve Andrews in 2010:

Plastic packaging and plastic rings,

Plastic bags for more plastic things,

Plastic bottles for the water you drink,

But plastic causes death so stop and think!

Millions of sea birds and turtles painfully die,

After eating plastic that floats on by,

Plastic thrown away and out of reach,

Ends up as plastic sand on a plastic beach,

Plastic sold for consumer cash

Fills our oceans with plastic trash.

Copyright © 2010 Steve Andrews

 

Thank you 12Dive in Tenerife to be such a strong leader to fight against pollution in the oceans.

The world needs more like you guys!

12Dive AWARE

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Wow what an amazing day at Alcala!!

Monday, November 23rd, 2015

Articel and Media supplied by Martin from 12Dive in Tenerife

IMG-20150904-WA0003Wow what an amazing day at Alcala!!

Perfect weather, clear, sunny and hot, just how we all like it here in Tenerife!!
The day started off as you would imagine when you’re organising a big event, trying to sort out where the gazebos were going, when the sound guy’s would arrive, arranging electricity, (the phrase running around like headless chickens come to mind!). Within one hour we had managed to transform Alcala jetty into an organised thing of beauty, music playing, BBQ fired up and everyone smiling, happy, ready and raring to get the clean up on the way and to get as much rubbish as humanly possible!

11169074_10153585370019417_2155641005228847472_oFirst though was the serious bit of paperwork and a full dive briefing conducted in two different languages, by our very own joint owner Alex. Once completed everyone was split into small sized groups and was advised which area they would be cleaning.

Geared up and ready to go diving all volunteers were given a pair of safety gloves and a mesh bag to collect the trash. Group by group at 10 minute intervals, giant strided into the water and descended into the bay, with land support ready to collect anything they found and place it in to the skip.

11998991_10153581682559417_2352410590523200441_nAbout 45 minutes after the first group went down the teams started came back with bag after bag of cans, glass and plastic bottles, rope even tractor tires, sun loungers and large metal frames (from what I don’t know), by the end of the day we ended up collecting approximately 75kg of rubbish.

11951468_10153585366904417_158263078759772866_oThe best part of the day (besides collecting all the rubbish of course) was that after you finished diving there was a great atmosphere and buzz around, people knowing they had done something really special to help the local environment and after all our hard work it was time to relax with a burger and beer or ice tea.

We at 12dive would like to say a massive thank you to everyone involved in this very successful beach and underwater clean up in Alcala!!

 

Special thanks to all our sponsors:

PADI and Project AWARE

Ayuntamieno En Guia de Isora.

Venture Restaurants.

Gourmetland.

Creventy andTenerife shows.

Palm Beach Surfing Experts.

Gomera Producciones.

La Huerta Design.

Oasis FM radio.

CW canaries weekly news paper.

Bubles filling station.

Akustito Cocktails.

Aqualung.

Espiritu de Buceo, with the firedepartment.

Transporte Sanitario for the Ambulance.

Firio Hielo.

Eco oceanos.

MAEL

NA Arte

Tied Tiempo radio

Radio los Gigantes Y Televisión los Gigantes.

Radio Sur.

This time around we are going to be cleaning La Caleta beach on Saturday 12th December from 9.30am. We would like to welcome everyone to come down and help out, divers and non-divers alike. We know this event is going to be bigger and we hope with your help we can make it even more successful than the last.

If you are a certified diver and want to help on the underwater clean up, please bring proof of your certification and insurance, if you don’t have insurance, don’t worry you can purchase a day’s insurance from us for only 6Euros.

Non divers will take part in the beach clean-up, and once we have all finished there will be a BBQ, Bar and Music on site. With an excellent response from people wanting to sponsor the event, check out our 12dive Facebook page for regular updates on what other exciting things will be happening on the day!!!

 

IMG-20150904-WA0003

 

 

 

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How social Medias can be used most effectively?

Monday, October 26th, 2015

Social MediaEveryone has them, everyone knows them – but does everyone knows how social Medias can be used most effectively?

I am now working as a PADI Regional Manager for several years and I saw many Facebook, Twitter and Google Plus – business pages of various diving schools. I also learned that today’s youth is represented on Instagram. So, if you only use Facebook – in the eyes of youth you are “Out”!

Oha, I thought … I’m already so old … But you have to be clearly aware that every target group uses different Medias – the diversity is the key to success

There are seven important points which need to be considered:

  • Existing social platforms
  • Which social Media do I use for my diving school
  • Target groups
  • How many times do I write a post
  • Who should write you posts
  • Insights
  • Blogging

Existing social Media platformssocial Media_2

The number of social media platforms is increasing, however, not every Platform is suitable for your business. Below you’ll find the most popular social media of our times.

– Facebook

– Twitter

– Google Plus

– YouTube Channel

– Instagram (only Mobile)

– TripAdvisor

– ScubaEarth

– Snapchat

Social Media_1Which social media do I use for my diving school?

From my experience I can say very clearly that a business without Facebook, Twitter, Youtube Channel and ScubaEarth – has clearly missed the today´s train. You have to be visible and find the customer where he is looking for you. This is called inbound marketing – means to target the potential customer, who is looking for you, will find you. That is why it is so important that your website is always up to date.It does not mean that each platform needs a separate entry. Various social media can be linked with each other. For example, Facebook can be linked to Twitter and vice versa. Then each entry on Facebook will be automatically published on Twitter. Then there is also Hootsuite. Hootsuite is a platform that manages all your social media. This means; you write an article only once and Hootsuite publishes all your messages on your registered social media. The only problem with this is that the contributions are not adapted to the uniqueness of the platform.Very important, especially for resort areas is TripAdvisor. Statistics show that diving schools, which have a TripAdvisor account and also several reviews, are much more frequently contacted by new customers.

Target groupsZielgruppe

Which target group I want to reach with my entries?

How effective are my messages?

Do I reach new customers with my photos?

These are all questions that you need to ask yourself, if you are planning a new post. A post should be interesting and exciting. The visitor of your page has to feel addressed. You want to get your existing customers to keep in touch with you and show what´s happening in your Dive Center after they gone home, because you want that these customers are coming back. You also want to acquire new customers through your platforms.Attract and motivate the user is the key, for example on Facebook. It’s not about how many “likes” you have, it’s about how many times you can get your fans to interact with you. The number of Likes, Comments and shares improves the chance that future posts appear in the News Feeds of your fans. If your posts do not interact with your fans, they never commented or liked your posts, then you risk that your content will disappear in the future from the News Feeds of your fans.

ZeitaufwandHow many times do I write a post?

I know that the time is a problem – especially during high season. However, you cannot avoid to actively and effectively use your social media during High season. This is the time where you have to promote your business.You have to publish a post, for example, on Instagram and Facebook at least once a day. A blog post would be very good once per week. But it is also ok to write a blog post every two weeks. What you want is consistency in your publications. Google, as well as your readers will immediately notice irregularities. The great thing about social media and blogging is, that you can schedule the publication and therefor write your posts ahead, when you have the time and schedule the publication – the rest is done by your platform.

Who should write your posts? 12188053_918898418191860_5675352402385959746_o

People are asking me frequently:  “Who should write the all these articles?” Determine someone in your staff who is responsible for social media and hand out to this person a camera and give him also your login information for your social media platforms.

Let your customers write the messages on your Wall. Animate the clientele to publish active as an advocate for your diving school. Organize a contest where by the most “liked” Article during the season will get a gift.

What is the first thing you do when a customer is walking in your diving school…? Right – you say “hello” and then…? … Then you give him a Tablet in his hand and let him to log on to his social media platform. They should like your Facebook business page immediately. It is also very important that you mention to them that they tag themselves in every picture where they appear.Before the customer is leaving your Dive School, hopefully satisfied, tell them that they need to write a review on Trip Advisor and on the Facebook Business page. It’s amazing how many new customers have been generated by the TripAdvisor and Facebook reviews. People read these reviews before they decide where to go!

InsightsInsights

Each platform has a statistic. Use this well! You can read when your “fans” or “followers” read your posts, when they are active on the Internet, where they come from, how many  of your visitors are men’s or women’s – and a lot more. All this you can find within the insights. Try to find out what your most successful posts are and according to that you will write your future posts – and measure the success again.

BloggingBlog

A diving school with no blog – is like a VW without a catalyst…! It is absolutely a must have! It does not mean that you need to write a novel, even a small article is ok. But it is important that you blog frequently.It is also important that your blog has social media sharing buttons. This ensures that your blog can be shared by the readers. It is also important that your readers can subscribe to your newsletter or blog. With this they will get an email as soon as you published a new blog. Animate your customers to share your new blog on their social media platforms.

What are the key points for a successful Blog?

– Update frequently so that the readers are coming back

– Link your Blog with Facebook / Twitter – for automatic feeds

– Use keywords to support you search engine optimization (SEO)

– Link your Blog with your website and vice versa

Your goal should be to inform your existing customers about what´s going on in your Diving School since they left – because you want them to come back – and by using the right keywords (SEO) to attract new customers. The chances are very high that your blog will be read and shared by unknowns the more interesting your articles are.

I hope that this article opened a little bit your eyes and that you understand the importance of how social Medias can be used most effectively.

If you would like to learn more about social media and Websites, it would make sense to apply for the PADI Business Academy, which is offered in different countries.

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