Archive for the ‘Sascha Engeler’ Category

Museo Atlántico

Wednesday, March 30th, 2016

 

The British artist Jason deCaires Taylor has created a sculpture museum at the bottom of the Atlantic off the coast of Lanzarote, one of Spain’s Canary Islands. Museo Atlántico is in 15 metres depths, so is accessible only to Divers, Freedivers and Snorkelers.

They Sculptures are waiting in the depths of the Atlantic and are going to be a fantastic attraction for Lanzarote and the Canary Islands in General.

The Museo Atlántico is the first underwater museum in Europe and should be at the end the new home for 300 sculptures on 200m². For now 35 sculptures were placed in 15 meters of depths in the ocean in front of Playa Blanca in Lanzarote.

Jason Taylor created around 300 life-sized sculptures, cast from real people and grouped in several installations that draw attention to issues such as climate change, conservation and migration. The largest installation is entitled The Rubicon and it comprises a group of 40 people walking towards a gateway. The figures aren’t paying attention to where they are going − some have their eyes closed, some are taking selfies, others are engrossed in their phones. Taylors work is about climate change and how mankind seems to be heading blindly towards a point of no return.

The complete project should be finished in the beginning of 2017 – but all the Dive Centres in the area are receiving enquiries every day from Divers all over the world who are interested to dive the Museo Atlántico.

The Museum opened its doors to the public on the 25th of February 2016.

 

Click here for PADI Dive Centres in Lanzarote

This new attraction will bring the Canary Islands on top of the European Dive Destinations. Especially because the Canary Islands are an all year around diving destination and a very safe place in our crazy world!  

Minimum certification requirement: OPEN WATER DIVER with experience

Ecological thought

The artificial reefs facilitate the creation of new plants and animal species in the ocean. The Museo Atlántico should therefore not only be a sculpture park, but also serve to protect the sea. The sculptures are likely to lure dive tourists from areas where coral reefs are already highly vulnerable due to water sports activities. The underwater museum can therefore help to consolidate the very sensitive marine ecosystem.

 

Pictures: @ PADI Dive Centre –  Aquatis Diving Center Lanzarote

The post Museo Atlántico appeared first on PADIProsEurope.

How social Medias can be used most effectively?

Monday, October 26th, 2015

Social MediaEveryone has them, everyone knows them – but does everyone knows how social Medias can be used most effectively?

I am now working as a PADI Regional Manager for several years and I saw many Facebook, Twitter and Google Plus – business pages of various diving schools. I also learned that today’s youth is represented on Instagram. So, if you only use Facebook – in the eyes of youth you are “Out”!

Oha, I thought … I’m already so old … But you have to be clearly aware that every target group uses different Medias – the diversity is the key to success

There are seven important points which need to be considered:

  • Existing social platforms
  • Which social Media do I use for my diving school
  • Target groups
  • How many times do I write a post
  • Who should write you posts
  • Insights
  • Blogging

Existing social Media platformssocial Media_2

The number of social media platforms is increasing, however, not every Platform is suitable for your business. Below you’ll find the most popular social media of our times.

– Facebook

– Twitter

– Google Plus

– YouTube Channel

– Instagram (only Mobile)

– TripAdvisor

– ScubaEarth

– Snapchat

Social Media_1Which social media do I use for my diving school?

From my experience I can say very clearly that a business without Facebook, Twitter, Youtube Channel and ScubaEarth – has clearly missed the today´s train. You have to be visible and find the customer where he is looking for you. This is called inbound marketing – means to target the potential customer, who is looking for you, will find you. That is why it is so important that your website is always up to date.It does not mean that each platform needs a separate entry. Various social media can be linked with each other. For example, Facebook can be linked to Twitter and vice versa. Then each entry on Facebook will be automatically published on Twitter. Then there is also Hootsuite. Hootsuite is a platform that manages all your social media. This means; you write an article only once and Hootsuite publishes all your messages on your registered social media. The only problem with this is that the contributions are not adapted to the uniqueness of the platform.Very important, especially for resort areas is TripAdvisor. Statistics show that diving schools, which have a TripAdvisor account and also several reviews, are much more frequently contacted by new customers.

Target groupsZielgruppe

Which target group I want to reach with my entries?

How effective are my messages?

Do I reach new customers with my photos?

These are all questions that you need to ask yourself, if you are planning a new post. A post should be interesting and exciting. The visitor of your page has to feel addressed. You want to get your existing customers to keep in touch with you and show what´s happening in your Dive Center after they gone home, because you want that these customers are coming back. You also want to acquire new customers through your platforms.Attract and motivate the user is the key, for example on Facebook. It’s not about how many “likes” you have, it’s about how many times you can get your fans to interact with you. The number of Likes, Comments and shares improves the chance that future posts appear in the News Feeds of your fans. If your posts do not interact with your fans, they never commented or liked your posts, then you risk that your content will disappear in the future from the News Feeds of your fans.

ZeitaufwandHow many times do I write a post?

I know that the time is a problem – especially during high season. However, you cannot avoid to actively and effectively use your social media during High season. This is the time where you have to promote your business.You have to publish a post, for example, on Instagram and Facebook at least once a day. A blog post would be very good once per week. But it is also ok to write a blog post every two weeks. What you want is consistency in your publications. Google, as well as your readers will immediately notice irregularities. The great thing about social media and blogging is, that you can schedule the publication and therefor write your posts ahead, when you have the time and schedule the publication – the rest is done by your platform.

Who should write your posts? 12188053_918898418191860_5675352402385959746_o

People are asking me frequently:  “Who should write the all these articles?” Determine someone in your staff who is responsible for social media and hand out to this person a camera and give him also your login information for your social media platforms.

Let your customers write the messages on your Wall. Animate the clientele to publish active as an advocate for your diving school. Organize a contest where by the most “liked” Article during the season will get a gift.

What is the first thing you do when a customer is walking in your diving school…? Right – you say “hello” and then…? … Then you give him a Tablet in his hand and let him to log on to his social media platform. They should like your Facebook business page immediately. It is also very important that you mention to them that they tag themselves in every picture where they appear.Before the customer is leaving your Dive School, hopefully satisfied, tell them that they need to write a review on Trip Advisor and on the Facebook Business page. It’s amazing how many new customers have been generated by the TripAdvisor and Facebook reviews. People read these reviews before they decide where to go!

InsightsInsights

Each platform has a statistic. Use this well! You can read when your “fans” or “followers” read your posts, when they are active on the Internet, where they come from, how many  of your visitors are men’s or women’s – and a lot more. All this you can find within the insights. Try to find out what your most successful posts are and according to that you will write your future posts – and measure the success again.

BloggingBlog

A diving school with no blog – is like a VW without a catalyst…! It is absolutely a must have! It does not mean that you need to write a novel, even a small article is ok. But it is important that you blog frequently.It is also important that your blog has social media sharing buttons. This ensures that your blog can be shared by the readers. It is also important that your readers can subscribe to your newsletter or blog. With this they will get an email as soon as you published a new blog. Animate your customers to share your new blog on their social media platforms.

What are the key points for a successful Blog?

– Update frequently so that the readers are coming back

– Link your Blog with Facebook / Twitter – for automatic feeds

– Use keywords to support you search engine optimization (SEO)

– Link your Blog with your website and vice versa

Your goal should be to inform your existing customers about what´s going on in your Diving School since they left – because you want them to come back – and by using the right keywords (SEO) to attract new customers. The chances are very high that your blog will be read and shared by unknowns the more interesting your articles are.

I hope that this article opened a little bit your eyes and that you understand the importance of how social Medias can be used most effectively.

If you would like to learn more about social media and Websites, it would make sense to apply for the PADI Business Academy, which is offered in different countries.

The post How social Medias can be used most effectively? appeared first on PADIProsEurope.

How social Medias can be used most effectively?

Monday, October 26th, 2015

Social MediaEveryone has them, everyone knows them – but does everyone knows how social Medias can be used most effectively?

I am now working as a PADI Regional Manager for several years and I saw many Facebook, Twitter and Google Plus – business pages of various diving schools. I also learned that today’s youth is represented on Instagram. So, if you only use Facebook – in the eyes of youth you are “Out”!

Oha, I thought … I’m already so old … But you have to be clearly aware that every target group uses different Medias – the diversity is the key to success

There are seven important points which need to be considered:

  • Existing social platforms
  • Which social Media do I use for my diving school
  • Target groups
  • How many times do I write a post
  • Who should write you posts
  • Insights
  • Blogging

Existing social Media platformssocial Media_2

The number of social media platforms is increasing, however, not every Platform is suitable for your business. Below you’ll find the most popular social media of our times.

– Facebook

– Twitter

– Google Plus

– YouTube Channel

– Instagram (only Mobile)

– TripAdvisor

– ScubaEarth

– Snapchat

Social Media_1Which social media do I use for my diving school?

From my experience I can say very clearly that a business without Facebook, Twitter, Youtube Channel and ScubaEarth – has clearly missed the today´s train. You have to be visible and find the customer where he is looking for you. This is called inbound marketing – means to target the potential customer, who is looking for you, will find you. That is why it is so important that your website is always up to date.It does not mean that each platform needs a separate entry. Various social media can be linked with each other. For example, Facebook can be linked to Twitter and vice versa. Then each entry on Facebook will be automatically published on Twitter. Then there is also Hootsuite. Hootsuite is a platform that manages all your social media. This means; you write an article only once and Hootsuite publishes all your messages on your registered social media. The only problem with this is that the contributions are not adapted to the uniqueness of the platform.Very important, especially for resort areas is TripAdvisor. Statistics show that diving schools, which have a TripAdvisor account and also several reviews, are much more frequently contacted by new customers.

Target groupsZielgruppe

Which target group I want to reach with my entries?

How effective are my messages?

Do I reach new customers with my photos?

These are all questions that you need to ask yourself, if you are planning a new post. A post should be interesting and exciting. The visitor of your page has to feel addressed. You want to get your existing customers to keep in touch with you and show what´s happening in your Dive Center after they gone home, because you want that these customers are coming back. You also want to acquire new customers through your platforms.Attract and motivate the user is the key, for example on Facebook. It’s not about how many “likes” you have, it’s about how many times you can get your fans to interact with you. The number of Likes, Comments and shares improves the chance that future posts appear in the News Feeds of your fans. If your posts do not interact with your fans, they never commented or liked your posts, then you risk that your content will disappear in the future from the News Feeds of your fans.

ZeitaufwandHow many times do I write a post?

I know that the time is a problem – especially during high season. However, you cannot avoid to actively and effectively use your social media during High season. This is the time where you have to promote your business.You have to publish a post, for example, on Instagram and Facebook at least once a day. A blog post would be very good once per week. But it is also ok to write a blog post every two weeks. What you want is consistency in your publications. Google, as well as your readers will immediately notice irregularities. The great thing about social media and blogging is, that you can schedule the publication and therefor write your posts ahead, when you have the time and schedule the publication – the rest is done by your platform.

Who should write your posts? 12188053_918898418191860_5675352402385959746_o

People are asking me frequently:  “Who should write the all these articles?” Determine someone in your staff who is responsible for social media and hand out to this person a camera and give him also your login information for your social media platforms.

Let your customers write the messages on your Wall. Animate the clientele to publish active as an advocate for your diving school. Organize a contest where by the most “liked” Article during the season will get a gift.

What is the first thing you do when a customer is walking in your diving school…? Right – you say “hello” and then…? … Then you give him a Tablet in his hand and let him to log on to his social media platform. They should like your Facebook business page immediately. It is also very important that you mention to them that they tag themselves in every picture where they appear.Before the customer is leaving your Dive School, hopefully satisfied, tell them that they need to write a review on Trip Advisor and on the Facebook Business page. It’s amazing how many new customers have been generated by the TripAdvisor and Facebook reviews. People read these reviews before they decide where to go!

InsightsInsights

Each platform has a statistic. Use this well! You can read when your “fans” or “followers” read your posts, when they are active on the Internet, where they come from, how many  of your visitors are men’s or women’s – and a lot more. All this you can find within the insights. Try to find out what your most successful posts are and according to that you will write your future posts – and measure the success again.

BloggingBlog

A diving school with no blog – is like a VW without a catalyst…! It is absolutely a must have! It does not mean that you need to write a novel, even a small article is ok. But it is important that you blog frequently.It is also important that your blog has social media sharing buttons. This ensures that your blog can be shared by the readers. It is also important that your readers can subscribe to your newsletter or blog. With this they will get an email as soon as you published a new blog. Animate your customers to share your new blog on their social media platforms.

What are the key points for a successful Blog?

– Update frequently so that the readers are coming back

– Link your Blog with Facebook / Twitter – for automatic feeds

– Use keywords to support you search engine optimization (SEO)

– Link your Blog with your website and vice versa

Your goal should be to inform your existing customers about what´s going on in your Diving School since they left – because you want them to come back – and by using the right keywords (SEO) to attract new customers. The chances are very high that your blog will be read and shared by unknowns the more interesting your articles are.

I hope that this article opened a little bit your eyes and that you understand the importance of how social Medias can be used most effectively.

If you would like to learn more about social media and Websites, it would make sense to apply for the PADI Business Academy, which is offered in different countries.

The post How social Medias can be used most effectively? appeared first on PADIProsEurope.

Harry Thornton became a PADI Scuba Diver

Tuesday, August 18th, 2015

This story is so amazing that I had to write about it. On the 5th of August 2015 something really special happened in Larnaca, Cyprus.

Harry Thornton and Marco CuciniHarry Thornton became a PADI Scuba Diver. Well – this event is nothing out of the ordinary, what is in fact extraordinary, he is born in 1931 and received his Scuba Diver Certification with the age of 83!

Marco Cucini, the PADI Instructor from Viking Divers in Larnaca, Cyprus, had the honour to teach Harry and to show him the beauty of diving.

 
How often do you hear, when you try to sell Scuba Diving around a pool area “Ooh – Scuba Diving? No thank you, I´m too old for this”. Harry Thornton is proofing the opposite. You are never too old to discover the beauty of the underwater world.

Harry Thornton and Marco Cucini.jpg aHarry truly enjoyed himself and wished he started diving 40 years earlier.

Now, Harry Thornton is able to dive together with his son Steve and Grandson Joe who are diving with Viking Divers in Cyprus for many years. On the 19th of October 2015 – Harry will turn 84 years old!

I´m truly inspired by Harry and I wish him all the best, good health and many years of diving!

The post Harry Thornton became a PADI Scuba Diver appeared first on PADIProsEurope.

PADI Europe, Middle East and Africa welcomes you at InterDive 2015

Saturday, August 1st, 2015

interdive_headerPADI Europe, Middle East and Africa will be exhibiting at InterDive 2015 and looks forward to welcoming you onto the stand in Hall B5 of Messe Friedrichshafen from the 17th – 20th September.

Regional Managers Cornelia Gohdes, Stefan Kaesweber and Sascha Engeler will be on hand to meet with you to answer questions and to update you on PADI’s latest Digital products and programmes.

If you haven’t had the opportunity to try out the Open Water Diver Touch® or ReActivate™, come and visit us on stand 320 where we will walk you through them and explain how to integrate these digital products and programmes into your Dive Centre’s training programme. We’ll also show you how the power of the awesome PADI App can drive your Dive Centre business forward.

If you are exhibiting at InterDive, for every PADI course you sell during the show your new customer will receive a Free PADI gift from the PADI stand.

If you will be at the show on Friday 18th September, please join us for an informal Member Social on the PADI stand at 17:30.

Wishing you continued success in 2015

The post PADI Europe, Middle East and Africa welcomes you at InterDive 2015 appeared first on PADIProsEurope.