Posts Tagged ‘Facebook’

PADI Pro Member Benefit #4: Social Networks for PADI Pros

Saturday, November 14th, 2015

Social MediaIn addition to the PADI Pros’ Site and other PADI Member publications (online and print), you can access relevant content from our PADI Professional social media channels.

youtube

The PADI Pro YouTube channel not only provides a number of ‘how-to’ videos to help you make the most of PADI tools and training, it also features a range of promotional videos that you are able to share across your own networks to help boost new diver acquisition and sales.

In addition, the PADI Pros Facebook and PADI Pros Twitter pages will keep you up to date with global and regional news from your local PADI office and Regional Managers, as well as the latest sales offers, webinar sessions and other business, training and marketing tips.

scubaearth_ecardsFinally, ScubaEarth is PADI’s own social platform and has over 200,000 users with this number continuing to grow at a rapid pace. If your business is not taking advantage of this active community yet, head over to www.scubaearth.com and create a free account today. You can connect with your dive crew and customers, promote trips and promotions and showcase equipment brands in the Gear Locker, and view your certifications. Find out more about why you should join this expanding online dive community today.

Remember: renew your 2016 PADI Professional Membership before 31st December 2015 and you’ll be able take advantage of our special renewal offers. Find out more here.

Ready to renew? Click here to renew your membership online, or contact Customer Services by email (customerservices.emea@padi.com) or telephone (+44 (0)117 3007234)

The post PADI Pro Member Benefit #4: Social Networks for PADI Pros appeared first on PADIProsEurope.

How social Medias can be used most effectively?

Monday, October 26th, 2015

Social MediaEveryone has them, everyone knows them – but does everyone knows how social Medias can be used most effectively?

I am now working as a PADI Regional Manager for several years and I saw many Facebook, Twitter and Google Plus – business pages of various diving schools. I also learned that today’s youth is represented on Instagram. So, if you only use Facebook – in the eyes of youth you are “Out”!

Oha, I thought … I’m already so old … But you have to be clearly aware that every target group uses different Medias – the diversity is the key to success

There are seven important points which need to be considered:

  • Existing social platforms
  • Which social Media do I use for my diving school
  • Target groups
  • How many times do I write a post
  • Who should write you posts
  • Insights
  • Blogging

Existing social Media platformssocial Media_2

The number of social media platforms is increasing, however, not every Platform is suitable for your business. Below you’ll find the most popular social media of our times.

– Facebook

– Twitter

– Google Plus

– YouTube Channel

– Instagram (only Mobile)

– TripAdvisor

– ScubaEarth

– Snapchat

Social Media_1Which social media do I use for my diving school?

From my experience I can say very clearly that a business without Facebook, Twitter, Youtube Channel and ScubaEarth – has clearly missed the today´s train. You have to be visible and find the customer where he is looking for you. This is called inbound marketing – means to target the potential customer, who is looking for you, will find you. That is why it is so important that your website is always up to date.It does not mean that each platform needs a separate entry. Various social media can be linked with each other. For example, Facebook can be linked to Twitter and vice versa. Then each entry on Facebook will be automatically published on Twitter. Then there is also Hootsuite. Hootsuite is a platform that manages all your social media. This means; you write an article only once and Hootsuite publishes all your messages on your registered social media. The only problem with this is that the contributions are not adapted to the uniqueness of the platform.Very important, especially for resort areas is TripAdvisor. Statistics show that diving schools, which have a TripAdvisor account and also several reviews, are much more frequently contacted by new customers.

Target groupsZielgruppe

Which target group I want to reach with my entries?

How effective are my messages?

Do I reach new customers with my photos?

These are all questions that you need to ask yourself, if you are planning a new post. A post should be interesting and exciting. The visitor of your page has to feel addressed. You want to get your existing customers to keep in touch with you and show what´s happening in your Dive Center after they gone home, because you want that these customers are coming back. You also want to acquire new customers through your platforms.Attract and motivate the user is the key, for example on Facebook. It’s not about how many “likes” you have, it’s about how many times you can get your fans to interact with you. The number of Likes, Comments and shares improves the chance that future posts appear in the News Feeds of your fans. If your posts do not interact with your fans, they never commented or liked your posts, then you risk that your content will disappear in the future from the News Feeds of your fans.

ZeitaufwandHow many times do I write a post?

I know that the time is a problem – especially during high season. However, you cannot avoid to actively and effectively use your social media during High season. This is the time where you have to promote your business.You have to publish a post, for example, on Instagram and Facebook at least once a day. A blog post would be very good once per week. But it is also ok to write a blog post every two weeks. What you want is consistency in your publications. Google, as well as your readers will immediately notice irregularities. The great thing about social media and blogging is, that you can schedule the publication and therefor write your posts ahead, when you have the time and schedule the publication – the rest is done by your platform.

Who should write your posts? 12188053_918898418191860_5675352402385959746_o

People are asking me frequently:  “Who should write the all these articles?” Determine someone in your staff who is responsible for social media and hand out to this person a camera and give him also your login information for your social media platforms.

Let your customers write the messages on your Wall. Animate the clientele to publish active as an advocate for your diving school. Organize a contest where by the most “liked” Article during the season will get a gift.

What is the first thing you do when a customer is walking in your diving school…? Right – you say “hello” and then…? … Then you give him a Tablet in his hand and let him to log on to his social media platform. They should like your Facebook business page immediately. It is also very important that you mention to them that they tag themselves in every picture where they appear.Before the customer is leaving your Dive School, hopefully satisfied, tell them that they need to write a review on Trip Advisor and on the Facebook Business page. It’s amazing how many new customers have been generated by the TripAdvisor and Facebook reviews. People read these reviews before they decide where to go!

InsightsInsights

Each platform has a statistic. Use this well! You can read when your “fans” or “followers” read your posts, when they are active on the Internet, where they come from, how many  of your visitors are men’s or women’s – and a lot more. All this you can find within the insights. Try to find out what your most successful posts are and according to that you will write your future posts – and measure the success again.

BloggingBlog

A diving school with no blog – is like a VW without a catalyst…! It is absolutely a must have! It does not mean that you need to write a novel, even a small article is ok. But it is important that you blog frequently.It is also important that your blog has social media sharing buttons. This ensures that your blog can be shared by the readers. It is also important that your readers can subscribe to your newsletter or blog. With this they will get an email as soon as you published a new blog. Animate your customers to share your new blog on their social media platforms.

What are the key points for a successful Blog?

– Update frequently so that the readers are coming back

– Link your Blog with Facebook / Twitter – for automatic feeds

– Use keywords to support you search engine optimization (SEO)

– Link your Blog with your website and vice versa

Your goal should be to inform your existing customers about what´s going on in your Diving School since they left – because you want them to come back – and by using the right keywords (SEO) to attract new customers. The chances are very high that your blog will be read and shared by unknowns the more interesting your articles are.

I hope that this article opened a little bit your eyes and that you understand the importance of how social Medias can be used most effectively.

If you would like to learn more about social media and Websites, it would make sense to apply for the PADI Business Academy, which is offered in different countries.

The post How social Medias can be used most effectively? appeared first on PADIProsEurope.

How social Medias can be used most effectively?

Monday, October 26th, 2015

Social MediaEveryone has them, everyone knows them – but does everyone knows how social Medias can be used most effectively?

I am now working as a PADI Regional Manager for several years and I saw many Facebook, Twitter and Google Plus – business pages of various diving schools. I also learned that today’s youth is represented on Instagram. So, if you only use Facebook – in the eyes of youth you are “Out”!

Oha, I thought … I’m already so old … But you have to be clearly aware that every target group uses different Medias – the diversity is the key to success

There are seven important points which need to be considered:

  • Existing social platforms
  • Which social Media do I use for my diving school
  • Target groups
  • How many times do I write a post
  • Who should write you posts
  • Insights
  • Blogging

Existing social Media platformssocial Media_2

The number of social media platforms is increasing, however, not every Platform is suitable for your business. Below you’ll find the most popular social media of our times.

– Facebook

– Twitter

– Google Plus

– YouTube Channel

– Instagram (only Mobile)

– TripAdvisor

– ScubaEarth

– Snapchat

Social Media_1Which social media do I use for my diving school?

From my experience I can say very clearly that a business without Facebook, Twitter, Youtube Channel and ScubaEarth – has clearly missed the today´s train. You have to be visible and find the customer where he is looking for you. This is called inbound marketing – means to target the potential customer, who is looking for you, will find you. That is why it is so important that your website is always up to date.It does not mean that each platform needs a separate entry. Various social media can be linked with each other. For example, Facebook can be linked to Twitter and vice versa. Then each entry on Facebook will be automatically published on Twitter. Then there is also Hootsuite. Hootsuite is a platform that manages all your social media. This means; you write an article only once and Hootsuite publishes all your messages on your registered social media. The only problem with this is that the contributions are not adapted to the uniqueness of the platform.Very important, especially for resort areas is TripAdvisor. Statistics show that diving schools, which have a TripAdvisor account and also several reviews, are much more frequently contacted by new customers.

Target groupsZielgruppe

Which target group I want to reach with my entries?

How effective are my messages?

Do I reach new customers with my photos?

These are all questions that you need to ask yourself, if you are planning a new post. A post should be interesting and exciting. The visitor of your page has to feel addressed. You want to get your existing customers to keep in touch with you and show what´s happening in your Dive Center after they gone home, because you want that these customers are coming back. You also want to acquire new customers through your platforms.Attract and motivate the user is the key, for example on Facebook. It’s not about how many “likes” you have, it’s about how many times you can get your fans to interact with you. The number of Likes, Comments and shares improves the chance that future posts appear in the News Feeds of your fans. If your posts do not interact with your fans, they never commented or liked your posts, then you risk that your content will disappear in the future from the News Feeds of your fans.

ZeitaufwandHow many times do I write a post?

I know that the time is a problem – especially during high season. However, you cannot avoid to actively and effectively use your social media during High season. This is the time where you have to promote your business.You have to publish a post, for example, on Instagram and Facebook at least once a day. A blog post would be very good once per week. But it is also ok to write a blog post every two weeks. What you want is consistency in your publications. Google, as well as your readers will immediately notice irregularities. The great thing about social media and blogging is, that you can schedule the publication and therefor write your posts ahead, when you have the time and schedule the publication – the rest is done by your platform.

Who should write your posts? 12188053_918898418191860_5675352402385959746_o

People are asking me frequently:  “Who should write the all these articles?” Determine someone in your staff who is responsible for social media and hand out to this person a camera and give him also your login information for your social media platforms.

Let your customers write the messages on your Wall. Animate the clientele to publish active as an advocate for your diving school. Organize a contest where by the most “liked” Article during the season will get a gift.

What is the first thing you do when a customer is walking in your diving school…? Right – you say “hello” and then…? … Then you give him a Tablet in his hand and let him to log on to his social media platform. They should like your Facebook business page immediately. It is also very important that you mention to them that they tag themselves in every picture where they appear.Before the customer is leaving your Dive School, hopefully satisfied, tell them that they need to write a review on Trip Advisor and on the Facebook Business page. It’s amazing how many new customers have been generated by the TripAdvisor and Facebook reviews. People read these reviews before they decide where to go!

InsightsInsights

Each platform has a statistic. Use this well! You can read when your “fans” or “followers” read your posts, when they are active on the Internet, where they come from, how many  of your visitors are men’s or women’s – and a lot more. All this you can find within the insights. Try to find out what your most successful posts are and according to that you will write your future posts – and measure the success again.

BloggingBlog

A diving school with no blog – is like a VW without a catalyst…! It is absolutely a must have! It does not mean that you need to write a novel, even a small article is ok. But it is important that you blog frequently.It is also important that your blog has social media sharing buttons. This ensures that your blog can be shared by the readers. It is also important that your readers can subscribe to your newsletter or blog. With this they will get an email as soon as you published a new blog. Animate your customers to share your new blog on their social media platforms.

What are the key points for a successful Blog?

– Update frequently so that the readers are coming back

– Link your Blog with Facebook / Twitter – for automatic feeds

– Use keywords to support you search engine optimization (SEO)

– Link your Blog with your website and vice versa

Your goal should be to inform your existing customers about what´s going on in your Diving School since they left – because you want them to come back – and by using the right keywords (SEO) to attract new customers. The chances are very high that your blog will be read and shared by unknowns the more interesting your articles are.

I hope that this article opened a little bit your eyes and that you understand the importance of how social Medias can be used most effectively.

If you would like to learn more about social media and Websites, it would make sense to apply for the PADI Business Academy, which is offered in different countries.

The post How social Medias can be used most effectively? appeared first on PADIProsEurope.

Add a Call to Action to Your Facebook Business Page

Sunday, August 30th, 2015

fb_cta

Earlier this year, Facebook rolled out a new feature for business pages – the Call to Action (CTA) button. If you’ve already implemented the feature – fantastic! If not, then read on to learn more…

What is the Call to Action Button?

The CTA button is a clickable button which sits at the top of your Facebook business page and draws the attention of your fans and visitors to help fulfil your most important digital business goal.

fb_cta2

There are 7 different Call to Action buttons available. You can link each one to a website URL of your choice, or you can send users of specific platforms (iOS or Android) directly to an App.

We’ve listed the different CTAs below along with some suggested ways to use them in alignment with your diving business:

  1. Book Now – a straightforward Call to Action to direct visitors to the booking page for your diving courses. Make sure you’ve got a clear booking enquiry form on the page you’ve linked them to so that they don’t get lost on your website after they’ve clicked through.
  1. Contact Us – simple but effective, this button is best used to share your business contact information with visitors so they know how to reach you. Make sure to link this to your website’s ‘contact us’ page and include address, email, telephone and social media contacts at the least.
  1. Use App – direct visitors to the download link for your scuba app (you can choose Android, iOS or both and you can set a back-up website link for those without the require platform). If you don’t have your own app, you can simply direct them to the PADI App where they can access scuba related information such as weather, checklists, destination guides and course details.
  1. Shop Now – use this CTA button to link visitors to your online dive shop. It’s a great way to promote your online retail business to help boost sales of dive equipment, merchandise, books and other scuba themed gifts.
  1. Sign Up – link this button to your newsletter registration page and encourage visitors to sign-up so that they’ll be able to stay up to date with your latest news, discounts, offers and trips. Encouraging more newsletter sign-ups is a great way to obtain valuable contact details for potential customers, allowing you to reach out to them not just once, but during future promotions, too.
  1. Watch Video – if you’ve not already got one, create a promotional video about your dive shop. You could feature snippets with your dive crew and tours of your center, awe-inspiring clips of the things you’ve encountered underwater, surface scenes showing the fun divers have with you and their buddies and, even better, real-life testimonials from your customers. Upload it to your website or a YouTube channel and link it with this Facebook Call to Action button to inspire new visitors to come and dive with you.
  1. Play Game – the least relevant option here for diving operations but the final option provided by Facebook. If you wanted to link visitors to a game – perhaps an ocean-based or underwater-themed creation for kids to encourage conservation and education – you could choose this button.

As you can see, some of the Call to Action buttons will need some thought, but many don’t need anything more than a URL to a webpage you have set up already and won’t take more than a few minutes to set up.

How to add a Call to Action Button to your Facebook Page

  1. Visit your Facebook Page
  1. Click on “Create a Call to Action” on your cover photo

cta create

  1. Select your preferred Call to Action from the drop down list

list

  1. Enter the website URL it should direct visitors to

UntitledIf you’d also like to direct visitors to an App then you can complete the following optional steps:

  1. Toggle the “Set up a link to an App” to Yes
  1. Below iOS setting – if you don’t want to offer an iOS App, leave ‘website’ in the dropdown menu. Otherwise, choose “App” from the dropdown menu and enter your iOS App link. You’ll also have the option to add a Website or App Store Link. Enter a website URL where those who do not have iOS will be redirected.
  1. Below Android setting – if you don’t want to offer an Android App, leave ‘website’ in the dropdown menu. Otherwise, choose “App” from the dropdown menu and enter your Android App link. Enter a website URL where those who do not have Android will be redirected. You’ll also have the option to add a Package Name and a Website or Play Store Link.

aoo

When you’ve selected all of your Call to Action options, click ‘Create’ and you’ll now see your newly created CTA button on your cover photo.

How to track how many visitors have clicked your Call to Action button

You can track your CTA button clicks in two ways:

  1. Click the small arrow on the the Call to Action button on your page to see the menu. Click “View Insights” and you’ll see how many clicks have been received within the last 7 days.insight
  2. On the “This Week” panel there’s a section to show how many actions have been received. Hover over to see more insights.

insight2

For more information on making the most out of social media opportunities, sign up for the next PADI Business Academy in your area or speak to your PADI Regional Manager.

The post Add a Call to Action to Your Facebook Business Page appeared first on PADIProsEurope.

5 Ideas for Social Media Content

Saturday, June 27th, 2015

shutterstock_195546683

Keep your social media posts varied and unique for your customers with these 5 content ideas:

#1 Product Reviews

Post a quick review on your blog for a new product in your shop. This will offer your customers expertise and guidance for their decision and they’ll see you as someone they will trust to make a purchase from.

Post the article on your website or blog in the first instance, and then link back to from each of your social media channels. This will help build engagement and cross-platform traffic!

#2 Pretty Pictures

Sometimes a great diving picture speaks a thousand words to your potential customers! Having diversity on your social media feeds will benefit your level of engagement from fans and inspire them to do more diving or even take a photography course with you.

Don’t just feature local dive sites – inspire divers with other destinations, too. Seeing the sights from around the world will ignite your customer’s interest further and can help to sell trip spaces to far away places.

#3 Course Updates

Remind your instructors to take pictures of their students on land… but beware the dreaded “parking lot picture”. Avoid taking pictures randomly as people get into their dry suit/wetsuit next to their car, as this won’t help to sell diving. Instead, allocate a time where you can take a good group picture, preferably with your logo in the background. Upload this to your social media channels with some fun updates about what’s happened that day (with congratulations for any achievements).

Remember that you can’t tag people from your Business Page – so your students will have to do it themselves. Remind them to tag themselves in the picture and share it with their friends to help get your business name in the social feeds of non-divers.

#4 Conservation Messages

Debris Activist Logo WhiteAs divers, we are ambassadors of the sea. It is our responsibility to help build awareness of the dangers which threaten our oceans, rivers and lakes. Update your customers with the latest Project AWARE campaigns and news such as Dive Against Debris and share tips on how they can help make a difference with the 10 Tips for Divers to Protect the Ocean Planet.

#5 Event News

Remember to spread the word about your events by adding posts on your social media channels about what will be taking place. Publish these at regular intervals leading up to the event to remind customers, especially if your first announcement is published a long time before the event is scheduled to take place.

After the event, make sure you upload plenty of fun pictures and news about what took place. Like course updates, remember to get your attendees to tag themselves in the pictures for maximum engagement!

Need more ideas?

If you’re just starting out in the world of Facebook Business Pages or want to improve on your existing successes, book onto a PADI Business Academy to learn more about harnessing the power of online marketing, or, speak to your PADI Regional Manager.

The post 5 Ideas for Social Media Content appeared first on PADIProsEurope.